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Please review the information below before submitting a request to determine which ticket best suits your needs
Click here to download the Communications and Marketing Procedures PDF
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Overview
All project requests for MarCom MUST BE submitted through this centralized ticketing system. The following guidelines outline the processes for submitting a project request to MarCom.
Reminder: More time is always better than less whenever possible, particularly if your request falls under the Event Support/Special Project category and/or requires strategic communications, marketing and promotion. Adequate planning and targeted outreach allow for better outcomes.
Request Types/Service Options
Event Support/Special Projects – MarCom will work with you to develop a comprehensive plan by recommending the appropriate services from the comprehensive list that follows to support events and special projects.
Web & Digital Services – MarCom oversees the entire web presence of the UCC and Global Ministries. From content and design to development and analytics, our team collaborates across the National Setting to keep all websites and pages on brand, accessible and accurate. We strive to create the best experience possible for our various user groups by making content and design recommendations based on data-informed best practices. We will review your request to determine where your content will best fit and perform within our digital platforms.
News & Media Relations – MarCom is the primary contact for all media interactions (“media” refers to all representatives of newspapers, magazines, newsletters, online publications, television and radio). The team produces and distributes news to audiences near and far — from the National Setting, UCC Board, Global Ministries and Affiliated Ministries, Conferences and Local Churches to the news media and beyond – including press releases, formal statements on behalf of the UCC and other materials related to timely messages of the UCC. We will review your request to determine if it is newsworthy, timely and objective. If it is, we will then work with you to craft a solid pitch to the media or distribute news through our platforms when and where relevant and appropriate.
Video Production Services – To ensure video productions stay on brand, coordinate with existing efforts, and meet the highest production standards in the most cost-effective manner, MarCom oversees video production on behalf of the UCC and Global Ministries. Great videography is an art form with a deeper aim of conveying meaning or creating a connection. We strive to give our audiences a sense of being here, belonging here and of being in some way connected to the people, places and things in each shot. We will review your request to determine the appropriate video format and delivery for your content, and whether production can be done in house or in collaboration with another vendor.
Social Media – MarCom maintains oversight of social media channels on behalf of the UCC and Global Ministries to support the denomination’s mission, goals, programs and initiatives. Social media is a unique set of digital platforms that allows the UCC to engage with our audiences in a more personal, interactive way. It is estimated that more than half the world’s population is on sites like Facebook, Twitter, YouTube, Instagram, TikTok, SnapChat, Pinterest and LinkedIn, which are all very nuanced in their purpose and functionality. This makes social media an important and influential method of communication, and it is imperative the UCC maintain its brand identity and integrity across those platforms. We will work with you to determine which platform is most appropriate for your communications needs.
Graphic Design – As the keeper of the UCC’s brand guidelines, MarCom is also responsible for oversight of graphic design. We will work with you to transform your vision and creative content into vibrant visual communications that engage target audiences, applying the UCC brand in different and appropriate ways.
Email Marketing – MarCom is equipped with the central tools and expertise to send emails to target audiences at the appropriate time to get the most effective reach. Informed by data and best practices, we will review your request to determine how to best help you strategically email your audiences in a world where everyone’s inbox is overloaded with noise, while connecting to and leveraging our other communications channels.
Marketing & Advertising – All work of the UCC connects back to the mission: United in Spirit and inspired by God’s grace, we welcome all, love all, and seek justice for all. This means all efforts are interconnected and interdependent. MarCom has the unique position and ability to cross promote, intertwine campaigns and align specific initiatives with the overall mission. We will review your request to determine the most effective channels, timelines and messaging to promote a specific program or initiative within the overall brand.
UCC Content and Events Calendars – MarCom is responsible for maintaining the central UCC Event Calendar accessible to the public on ucc.org. MarCom has also started a content calendar to layout publishing schedules for weeks or months in advance.